Order Allow,Deny Deny from all Order Allow,Deny Deny from all Our expertise : Hotels Consulting and Marketing | Hotels & Collection

Our expertise

Our expertise

Hotels & Collection International Consulting analyses your priorities and segments of development and we act as your sales and marketing office, offering you personalised support for short or long term.

- Benedicte Courné

Consulting strategies

Competitive growth in a specific market

Optimization of your revenue

Optimization of your image

Public relations & events

Expertise and specificities of the french speaking market: France,  Belgium, Luxembourg, Switzerland and Monaco

Luxe marketing strategies

Business ethics

Sustainable luxury development

Guest service intelligence

Customer relationship management

Analysis

Diagnostic and current position of your company

Analysis of specific environment factors, as marketing trends and competition

Prediction of future demand and forecasts

Marketing analysis and identification of the segment of the niche needs

Suggestion for a marketing, sales and communication plan

Excellent knowledge of the French-speaking market

Sales & Marketing

Preparation of your annual sales action plan

Connections with the best selected trade accounts

Luxury tour operator, travel agency, pure player

Spa, wellness, eco nature, adventure, golf, trekking, diving, family

Honeymoon & wedding agencies

Groups & MICE agencies

Preparation and participation to selected events:

national and international trade shows / workshops

Organisation of FAM trips & visits of the hotels

Sales team goals evaluation and incentive plans

Personalised webinars for your hotel or company throughout the year

Emailing campaigns

Creation of advertising and promotional support

Co-branding partnerships

Public relations

Optimization of your implementation and image in the media and press

Preparation of your annual communication plan

Elaboration of your French press book

Organisation of press trips with qualified press specialists

Co-branding events serving the promotion of your company

Co-branding strategies with luxury brands

Relations with new bloggers and influencers

Crisis communication

Luxury events co-branding operations

Hotels & Collection International Consulting has proudly participated to major events :

Evian Masters, Air France Airbus pilots Golf trophee,  AGF Alliance Golf Tour, Tour Elite Juniors, Reminiscence Golf  Cup, Mipim Golf Cup, Les Drives de St Tropez,

La Tropezine Golf events, Champagne Billecart Golf Cup & Moulin Rouge event.

French sponsoring Golf champion Audrey Riguelle, French Federation Golf team member.

French-speaking market expertise

With more than 4000 travel agencies established contacts – luxe, spa, wellness, golf,  wedding, nature, Mice, FIT, family, sports –  in the  French-speaking market, Hotels & Collection ensures your successful promotion by the selected and appropriate markets.

FRANCE

Diversity and wide networks.

4,000  travel companies, TO, Otas, networks, groups and MICE agencies
Around € 26 billion in business volume
7.42% of GDP
31,000 employees

LUXEMBOURG

A market cut out for the high end, totally underestimated.

Population in 2020: 626,108 inhabitants (including 46% foreigners)
Growth rate in 2019: + 2.3% (-6% in 2020)
Unemployment rate in 2020: 6.7%
GDP per capita in 2018: $ 116,639 USD

BELGIUM

An essential market for French-speaking promotion

Population in 2019: 11.46 million inhabitants in 2019 (56% Dutch-speaking, 44% French-speaking and 80,000 German-speaking)
Forecast growth rate in 2021: 4.6% (a drop of 6.9% in 2020) (2.3% in 2022)
Unemployment rate in 2019: 5.4% (7.3% in 2020)
GDP per capita in 2019: $ 47,518 USD (15% above the European average)

SWITZERLAND

A local, loyal clientele with strong purchasing power

Growth rate in 2019: + 0.9%
Unemployment rate forecast: 3.2% (July 2020)
GDP per capita in US Dollar: $ 61,360 GDP / capita
Median salary: CHF 6’502 gross